Web Analyst (Edinburgh, UK)

About Us

Skyscanner is one of Europe’s leading flight search Engine, offering a flexible, fast and independent solution to finding flights on the web. With offices in Edinburgh and Poland, we offer excellent salaries and benefits (including share options) in a non-corporate, creative and respectful work place.

As a rapidly growing company, you will join us at an exciting time in our development, offering you the chance to make significant contributions to the direction and development of Skyscanner.

About the Role

The Web Analyst will use state-of-the-art forecast modelling and web analytics tools to track performance; develop key metrics that indicate end-user behaviour and areas for usability improvements; make recommendations for improvements and contribute to strategy development.

This Business Intelligence role will also involve analyzing data to back up other marketing initiatives and identify emerging trends and patterns – tapping into traveller Zeitgeist which can feed into, influence and inspire creative marketing campaign development plans. 

Working closely with other members of the User Acquisition team, this is a critically important development role in a fast-growing investor-backed company.

Responsibilities

Web Analytics/KPI Reporting
• Analysing web site performance, trends and click stream path analysis activity to provide strategic business insights
• Creating, updating, distributing and presenting web analytic reports on regular and ad hoc basis
• Collaborating with teams across the company to define reports, metrics, and data needs and help determine appropriate metrics to measure goals
• Identifying gaps in the data capture strategy and collaboratively implementing enhancements
• Integrating web analytics with other marketing data

Calculating Customer Values & Analysing Customer Profits
• Analysing user acquisition, multi-channel performance and identifying opportunities for increasing Customer Lifetime Value (CLV)
• Identifying emerging trends and patterns in customer behaviour and profile

Supporting Conversion Optimisation Using A/B and/or Multi-Variate Testing
• Working directly with the Product Manager to define required new product features and enhancements
• Interpreting reports, discovering areas of concern, identifying opportunities for improvement, and communicating recommendations

About You

• You may hold a degree qualification in IT, Statistics or Business Analytics
• Excellent analytical, research, and problem-solving skills
• Experience with reporting services and web analytics methodologies such as experimentation, testing and competitive analysis is essential.
• Experience of working with standard web analytics systems, particularly Google Analytics
• Enquiring mind with huge amounts of initiative and a fascination for discovering insights into customer interests and behaviour
• Experience or aptitude for data warehouse and OLAP technologies and SQL preferred
• Excellent communication skills and ability to interact with technical, marketing and commercial staff, management and end users.
• Ability to use multiple data reporting applications to efficiently extract data

Interested?

Send us a current CV to: jobs@skyscanner.net together with the following;
• Make the subject line “Web Analyst [Insert your name]”
• Suggest a book, blog, website or magazine you would recommend us to read
• Explain why your skills are particularly suited to our company