Head of SEM/SEO (Edinburgh, UK)

About Us

Skyscanner is one of Europe’s leading flight search Engines offering a flexible, fast and independent solution to finding flights on the web. With offices in Edinburgh and Poland, we offer excellent salaries and benefits (including share options) in a non-corporate, creative and respectful work place.

As a rapidly growing company, you will join us at an exciting time in our development, offering you the chance to make significant contributions to the direction and development of Skyscanner.

About the Job

The Head of SEM/SEO will be responsible for managing a multi million pound budget, driving the customer acquisition strategy through paid and natural search.

Reporting to VP Marketing, this is a critically important pan-European traffic building role in a fast growing investor-backed company.

Responsibilities:
• Increasing traffic to the Skyscanner site through both natural and paid search campaigns
• Managing PPC agency to deliver aggressive traffic growth targets
• Analysing traffic, tracking performance changes and initiating new strategic directions    where necessary
• Ensuring consistent messaging and managing campaigns across multiple geographies
• Evaluating and ensuring excellent ROI on all initiatives
• Responsible for the growth and development of the SEO team (both onpage and offline)
• Working closely with the marketing team to ensure consistent strategic delivery of highly     qualified traffic across all marketing channels

About You
• Hands-on experience of implementing international SEO strategy and managing SEM campaigns, delivering demonstrable impressive results
• Experience of multi-language campaigns is a major advantage
• Firm grasp of the latest developments in SEO technology and practice
• Excellent quantitative analysis skills
• Strong grasp of how to test marketing tactics and achieve performance metrics
• Strong background in digital media and online search is an advantage
• Previous experience in managing a team

Interested?

Send us a current CV to jobs@skyscanner.net together with the following:
• Make the subject line ‘Head of SEO/SEM (insert your name)’.
• Suggest a book, blog, website or magazine you would recommend us to read.
• Explain why your skills are particularly suited to our company.
• Tell us what would be your top priorities for achieving successful operational efficiency.